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Swift
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Written by Brandon K. Thorp
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Tuesday, 03 November 2009 00:00 |
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In the coming weeks, we’re going to try giving Swift a serious overhaul. We’d like to see our frontpage brimming with original reportage, controversial commentary, intelligent critiques of critical thought (or its conspicuous absence) in popular media, profiles of skeptics and woo-woos, book reviews, and thought-provoking essays.
To that end, we are putting out a call for writers. Please send a note to Swift@Randi.org for a copy of our new writers’ guidelines or to pitch a story idea to the editor. In the meantime, please comment below on how you’d like to see Swift evolve. Both gripes and suggestions are welcome.
Thank you!
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Last Updated on Tuesday, 03 November 2009 08:28 |
* Extend your reach to those who have neither the interest nor time to visit the website. In other words, don't skimp on the RSS/Atom feed -- it should be full text to cater to those who are using readers/aggregators. Include ads in the entries if you feel it's necessary.
* If you're going to have a list of regular contributors, remove those who aren't contributing. It's a betrayal (however small) of your reader's expectations.
* Switch to decent blogging software. The current Joomla-based site is awful in terms of usability. Examples: this editing box is only seven lines high! The body text of the article is a small serif font that is barely readable. Do many readers use the "Set as favorite" features? Would they miss it? If not, then remove that distracting clutter.
* Invest in good design. Having a polished and welcoming site can reinforce good content; a dated and awkward design detracts from it. Skeptic magazine is kicking ass here.
* Regarding editorial content, do you want or need all original content? Perhaps a mix of original and syndicated content would work better. For example, republish good blog articles that might not otherwise be seen. RSS/Atom is your friend in this world.
* License for wide distribution. Keep the copyright on the original articles, but license with Creative Commons to encourage distribution and syndication. In some cases you might want to use one of the licenses to promote derivative works, such as translations to other languages.
Hope that helps!